Creative Director
Thumb_NotCool.jpg

Not Cool

Not Cool

To promote a way of losing belly fat that actually works, we poked fun at the ones that don’t.

Spin-off for April Fools’ that ran on national TV.
Viewers were driven to a website that revealed the joke and gave away gift coupons for Coolsculpting.

 cannes lions 2018:
2x shortlists
(pharma)